This project was the result of an assignment for the second semester’s class called Multimodal Interfaces, in the Faculty of Engineering of University of Porto. The goal was to put in practice the knowledge and tools we learned about user experience.
Provide our users with all the information they need about their favorite beers and where to find them.
Discover which beers and places our users like the most, allowing them to rate their experiences.
Based on our users preferences, we can recommend new places and beers, leading to great discoveries.
Mostly because it is already a companion, in short reach, whenever people go out for fun. This way, our users can rate their experiences while they are happening. But also, we chose mobile because we make use of integrated navigation systems.
We started this phase conducting 5 in-depth interviews, focusing on qualitative data. This was super helpful for us to validate some of our early hypothesis and assumptions. Our target audience was defined as young people, willing to try new and different kinds of beer. After the interviews, we used a survey for quantitative data.
Here are some of the results and key takeaways:
Based on the information we gathered from the interviews and survey, we defined our product’s two main user personas. This helped us to represent our target audience in a memorable way and we used it as a reference.
From now on, every design decision had to be in line with the goals and expectations of these personas.
24 years old, single, student, living in Porto.
End goals
Task goals
29 years old, married, manager, living in Lisbon.
End goals
Task goals
Based on our findings in the research phase, we listed the product requirements and their priority levels.
We then started the first sketches and wireframes, always referring to this list and also the best practices for mobile app design. Since this was an academic project with a very short deadline, we focused on the guidelines for Google Material Design, but there should be no problem adapting this design for iOS.
High priority
Medium priority
Low priority
During this phase, we conducted usability tests with 5 people: 3 of them closest to the adventurer’s profile, and 2 closest to the specialist’s. Users were asked to:
The Adventurer
The Specialist
Watching users interacting with our low-fidelity prototype gave us great insights.
